Research

I chose to redesign Youth and Shelter Service (YSS) after conducting a brand audit and delving into their mission statement and brand values. I felt their brand identity did not reflect their values and did not properly address their target audience.

Ideation

To better target YSS's audience of youth, I chose to change the logo, color, typography, usage of imagery. I came up with a few different directions on what could be improved and eventually honed in on one idea.

Designs

Brand Identity

Website

In redesigning YSS's website, it was important to me to reflect a brand focused on youth.

Business Card

Brochure

Recovery App

As part of this rebrand, we were asked to come up with a deliverable beyond a borchure and business card. I chose to create a design for a recovery app. I felt this would align with YSS as an organization because young people use apps and phones more than any other demographic, so incorporating rewarding progress through an app would be a great way for youth to feel more involved in ther recovery journey. These apps are incredibly popular among those struggling with overcoming addiction or mental health struggles, and creating an app connected to YSS would make teenagers feel more connected to the organization.